Malofiej20 is over.
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| A chip used for the judging process |
I arrived home yesterday afternoon, went to bed immediately and woke up twelve hours later.
M20 was a wonderful, exhausting experience. I feel invigorated and inspired. I'm looking forward to getting back to work. I learned a hell of a lot and can't wait to apply this to the studio's work.
What I got most out of this week was the connection and camaraderie I experienced with the other thirteen jurors. I've made some very good friends.
The process of eliminating and choosing graphics was a little easier than I expected. In general there was clear agreement. There were quite a few pieces that I felt deserved gold that others wouldn't even consider for bronze though.
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| a snap-shot of the jury process |
The hardest thing was the announcement of the gold winners at the end of the conference. The New York Times cleaned up, winning seven golds. National Geographic won one, and a Brazilian interactive graphic by Internet Group de Brasil won a gold.
When the golds were announced the audience didn't seem particularly thrilled. We got some heated and pointed comments. Apparently this is the standard refrain because the NYT and Nat Geo win most of the golds. We need to inspire the community. And if two publications are consistently winning the golds I feel something is a little off. Maybe we need to judge more with an eye to what resources the publications have. I know this is how the Society of Publication Designers do things; they separate categories for regional, national and world publications. At Pamplona there's no real division, and we're told to award golds completely at our own discretion. The entries are divided by region and circulation, but once the initial elimination round is over we are judging the pieces on their own. I think one way to adjust things is to have a mandatory gold award for each section based on circulation.
That said, the NYT and Nat Geo outshone everything on the tables. When you consider the resources they have at their disposal it makes complete sense. Rather than resenting the NYT and Nat Geo, I wish people would look to this as a chance to get some inspiration. Let's look at how the NYT and Nat Geo do things. Look at the philosophy behind how they make graphics. They are at the vanguard. We need to learn lessons from them. We shouldn't copy what they are doing, but learn from the rigor behind what goes into the graphics.
Aesthetically speaking I would like to see more wild graphics winning gold. The aesthetics of the NYT is very quiet. Nat Geo is pretty quiet too. Most of the louder graphics I saw were poorly designed and confusing though.
I would also like to see more illustrated graphics winning gold. But we didn't see many illustrated graphics that shined.
The people organizing the event treated us like royalty. We had amazing, meat drenched meals. I want to make a special shout out to the interns. They were wonderful. Their job was a bit like herding cats, and they managed to do it with grace.
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| four of the many interns who made the event run smoothly |
Sheila Pontis, the president of the jury did a wonderful job keeping us on track and preventing fist-fights from breaking out. She's basically an academic, and felt a bit out of her element. But her perspective was very much appreciated and kept us moving forward. She also helped in the translation from Spanish to English often.
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| Sheila Pontis, president of the jury |
I have a lot more to say about Malofiej20, but I need to do some more digesting before writing on it. Look for more posts about it soon.